Reell
Reells founders wanted to build a company that viewed success as more than return on investment.
They wanted to provide exceptional products and services to customers while creating a work environment that fostered a balanced life for its co-workers.
They named the company “Reell” (ray-EL’); a German word meaning honest, trustworthy and good, to reflect these values.
Reell Precision Manufacturing is built on entrepreneurial drive and ethical values.
Reell’s new clutch technology helped land Xerox Corporation as a major new client. Xerox, like 3M, became a valuable partner in both product development and the implementation of new business practices at Reell.
In 1983, Reell faced a manufacturing problem that led to revolutionary changes in how Reell managed coworker relationships.
Reell’s set-up and quality control procedures simply took too much time.
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